About Better Homes and Gardens® Real Estate

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For 100 years, Better Homes & Gardens® has delivered inspiration, creativity and know-how to generations.

It is only fitting that the 12,000+ Better Homes and Gardens® Real Estate affiliated agents carry on this proud tradition by helping people buy and sell the homes in which they live their dreams.

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Our Brand Core Values 

PASSION. AUTHENTICITY. INCLUSION. GROWTH. EXCELLENCE.

 

The Better Homes and Gardens® Real Estate brand has created a company that is built on a set of stated core values. These core values guide every decision that is made across the company and is part of what makes the BHGRE® brand different.

Passion is a key element into any business venture; it brings hope, positivity, joy and genuine excitement into every realm of your life and business dealings. Doing business Authentically means being exactly what we claim to be. Inclusion is embracing people across ethnicities, demographics, and lifestyles and drawing inspiration from all industries to catalyze innovation in real estate. Growth is what we strive for every day, in every way; from knowledge to skills to our contact lists; growth means to having increasing influence. Excellence is our north star and reminds us to give 100% to every endeavor to consistently exceed expectations.

Lakeland Florida Realtors

Our Brokerage Core Values 

 INNOVATIVE. EMPOWERING. FAMILY-MOTIVATED

Innovative:

- We encourage our agents to think creatively and outside the box when it comes to their approach to real estate transactions.

- We provide cutting-edge technology and tools to our agents so they can stay ahead of the game in a constantly evolving industry.

- We foster a culture of continuous learning and encourage our agents to explore new ideas and strategies.

Empowering:

- We prioritize providing our agents with the information, resources, and support they need to succeed.

- We offer extensive training and ongoing mentorship to help our agents grow their careers and achieve their goals.

- We give our agents autonomy and trust them to make important decisions on behalf of their clients.

Family Motivated:

- We recognize that our agents are an important part of our extended family and prioritize their happiness and well-being.

- We encourage strong relationships with clients and get to know them on a personal level, treating them like family.

- We prioritize work-life balance and offer flexibility so our agents can prioritize their families and personal lives.

The BHGRE® Story

The Better Homes & Gardens® brand is deeply embedded in American culture. The brand has served as an inspiration for all matters relating to the home for decades. Today it remains a well-respected, trusted source to guide consumers, young and old, in making a house feel like their home.

When you add that to Better Homes and Gardens® Real Estate’s innovative technology - it’s clear to see how affiliated agents and brokers remain relevant before, during and after the real estate transaction. With a national and global reach, innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home.

What does BHGRE Fine Living Lakeland Provide?

Accessible 24/7 on desktop or mobile is our integrated technology platform called The Greenhouse. It’s your one-stop dashboard for:

  • lead management
  • referrals
  • digital and print marketing tools
  • skill development
  • product training
  • industry-leading CRM solutions
  • listing management
  • document repository
  • predictive marketing and campaigning

And unique resources including:

  • comprehensive closing gift program
  • listing and buyer presentations
  • access to savings on tools and services

Located in the Greenhouse our affiliation with BHGRE offers our agents top of the line programs and tools to make their business flourish. 

  • Moxi Works products - Moxi websites, CRM, Impress 
  • BHG Personalized Magazine Subscription
  • Pinpoint 
  • Customer Satisfaction Tool
  • Text BHGRE
  • Moves BHGRE 
  • Real Vitalize 
  • Video Buzz
  • Ojo Referral network
  • Boost by HomeSpotter
  • List Globally 
  • Global Referral Platform 
  • Be Better University 

Our agents receive 24/7 support from our owners. As brokers and realtors, they know their stuff and are able to assist from marketing ideas to simple real estate contract questions all the way up to serious contract issues. 

  • Training every other Thursday on different topics (In person/Remote)
  • Afterhours session every month to catch up on missed trainings and other items
  • Awards Luncheon Every Year
  • Several "Get Together" events such as Girls night outs and family events
  • Community Involvement events such as Back to School drives, Nurses week lunches, Police week lunches, The Black diamond ball and any type event that allows us to give back
  • Corporate events such as APEX and Fusion as well as other events hosted by other BHGRE affiliate offices

An app and website to connect and work collectively with all of your collogues. Share ideas ask questions and stay in the know. 

Our new location at 120 E Main St is located in the heart of downtown Lakeland. Close to hot spots like 1961 and Black & Brew our location offers our agents a new updated atmosphere to bring their current clients too as well as a great walk-in location to cultivate new clients. 

BHGRE Fine Living Lakeland Offers optional programs that any of our agents can take part in including: 

  • Referral Program
  • Mentorship Program
  • The Happy Grasshopper CRM 

Ready to go Green or want more information?

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Meghan Hall

Owner / Realtor

Direct/Text: 407-864-4141

Meghan@BHGFineLiving.com